CleanFish - an aspiration and a movement

So I saw this billboard last week somewhere in SOMA, and it piqued my curiosity enough to illegally text while driving so I wouldn't forget to look it up. I'm glad I did. Here's a line from their website mission: "We believe in a seafood marketplace that values the extraordinary efforts made by producers who are earnest in their pursuit of sustainable practices that deliver to your table fish you can trust."

Me likey. Turns out a good number of restaurants in San Francisco are part of this alliance and are using sustainable fish. Use their Find CleanFish feature to find one in your neighborhood. They highlight recommended fish on this page, and link to pdf's and videos describing healthy farming and responsible cultivation practices for each kind of seafood.

And though of course the brilliant sf sushi website is only reviewing sushi places, it's worth mentioning one or two high-quality restaurants and markets in the city and Bay Area that are making a point to take care of the fish stocks on our planet: take Chez Maman, one of my favorite lunch places in Potrero, or Tokyo Fish Market in Berkeley, where I shop for fresh fresh fish when throwing sushi-making parties.

I encourage you to join the movement so you too "can spark a return back to healthy oceans and regenerative ecosystems." We are so damn lucky to live here, aren't we?